Brands

Print Pins
Print Pins Its Hopes On A Great Holiday Season
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Brands and advertisers are placing a lot of hope in the holiday season this year after two years of dampened festivities. Special campaigns across media have been created by marketers, which has also given the print industry hope for a...
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brand growth
Brands’ Next Growth Phase Hinges On Women In Tier 2 And 3 Cities
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Brands, including those in the fashion and FMCG businesses, as well as others, are presently seeking to attract consumers, particularly women in Tier 2 and Tier III cities, as cell phones have become increasingly widespread throughout India. The brands are...
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brandfizz
Should New Influencer Tax Rules Worry Brands Or Creators?
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Social media influencers who accept gifts to promote brands will now be subjected to a 10% tax starting July 1. Influencers and doctors will now be required to report free samples and gifts that were given to them for marketing...
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Consumer Data
87% Struggle To Act On Buyer And Customer Data: Report
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The results of a commissioned study on the future of mobile advertising in tackling data and identity deprecation were recently announced by InMobi, which happens to be a provider of content, commercialization, and advertising tools that support businesses in boosting...
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