Brandfizz rolled out full launch campaign of Zee news channels targeted to different market, audience, languages across India.
Idea of 360 degree coverage found during the market research done by Brandfizz, entire brand story was build on “Desh ki Awaz”
Zee News Channel Launch
Desh ki Awaz
During the research and brain storming session by creative team of Brandfizz, the brief of launching of regional news channels became “Desh ki Awaz”.
Voice of regional geography and people necessarily make up national voice, so it is no less important voice in terms of news.
Other brands were playing in the communications of sense of regional understanding. Brandfizz elevated the conversations at national level. Thus “Desh Ki Awaz born
